"The most essential gift for a good writer is a built-in, shock-proof shit detector. This is the writer’s radar and all great writers have had it."

− Ernest Hemingway

"Writing is about hypnotizing yourself into believing in yourself, getting some work done, then unhypnotizing yourself and going over the material coldly."

− Anne Lamott in Bird by Bird: Some Instructions on Writing and Life

"Only by mastering the techniques ... and utilizing the channels of communication can leaders accomplish purposefully and scientifically the 'engineering of consent.'"

− Edward L. Bernays

"When asked what was the best asset a man could have, Albert Lasker – the most astute of all advertising men – replied, 'Humility in the presence of a good idea.'"

− David Ogilvy in Ogilvy on Advertising

"Every writer scrounges for inspiration in different places, and there’s no shame in raiding the headlines. ... Sharp-edged humor relies on topical reference points."

− Carl Hiaasen in Writers (on Writing)

"No worthy speech was ever made to sound off, to feed the speaker’s ego, to flatter or intimidate the crowd. ... a great speech is made for a high purpose – to inspire ..."

− William Safire in Lend Me Your Ears